Business process automation
Data and processes that keep themselves up to date
ShiftedLabs automates the repetitive research, checking and data entry that businesses currently pay people to do by hand. For Yeppe, automated discovery and verification replaced an outsourced team that updated contacts a few times a year: 2.4× more contacts with email addresses and an email bounce rate down from 11.8% to 3.8%. For SinaTools, website prices adjust to market movements automatically, with a manual override.
Who it's for
Businesses whose contact or product data goes stale, or who employ people to research, check and re-key information that exists somewhere already.
Signs your current tools are failing
- An email bounces, it goes on a list, and someone works through that list a few times a year.
- “Verified” means a box somebody ticked, with no date attached.
- Prices, stock or availability are maintained by hand in more than one place.
- You buy data that is out of date by the time it is loaded.
- The same research task is repeated for every new record.
What we build
- Scheduled jobs that pull from public and official data sources.
- Crawlers that read organisation websites, with an AI fallback for pages ordinary parsing cannot handle.
- Verification before anything is sent, with the check date stored on the record.
- Failure feedback loops: a bounce classifies itself and fixes the record rather than creating a to-do.
- Nightly syncs between systems, so two places never disagree for long.
What a sensible first version looks like
Automate one source and one check. Prove the data quality improves and that failures genuinely self-correct, then widen it.
Start with the smallest thing worth proving.
When not to build this
Do not automate a process you have not first simplified — you will preserve the mess permanently. And where judgement genuinely matters, keep the human and automate the preparation instead.
Typical integrations and data
- Government and public open data
- Email verification services
- Scheduled serverless functions
- Your existing database
What happens after launch
Automations break quietly when a source changes. We monitor them and treat a silent pipeline as an incident, not a surprise.
Ownership: you own the code, the data and the accounts. We can host and maintain it, but it is yours.
Related client work
Yeppe Intelligence Platform
A self-updating contact database and CRM for a Dutch education company: 2.4× more contacts with email addresses and a 68% lower email bounce rate.
- CRM
- Data automation
- Education
SinaTools
A multilingual commercial platform for an industrial tools distributor, with market-responsive pricing and a supplier negotiation tool that tests whether price rises are justified.
- Automated pricing
- Procurement intelligence
- Multilingual
Tell us what you want to build
Describe it in a sentence and you'll get a practical breakdown straight away. Or if you're not sure yet, show us the business instead.